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About 1 min readThe Unified Customer Profile: A Foundation for Personalized Marketing
"Amperity" aracının arkasındaki bilimsel makalenin özeti.
This paper introduces the concept of a unified customer profile, which is a single, comprehensive view of each customer created by integrating data from various sources. It discusses the importance of such a profile for personalized marketing and details the challenges and techniques involved in creating and maintaining it, including data integration, identity resolution, and data quality management.
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